Tea Talk: "The Influences of Unconscious Biases in Media"

Dr. Hyeong-Gyu Choi, assistant professor of business administration, will discuss "The Influences of Unconscious Biases in Media" as part of the Tea Talks series.

He will focus specifically on the role of movie and TV media in the context of gender biases and discusses the influences of such biases on viewers. 

Description: "Unconscious bias (UB) is a bias that we are unaware of and occurs outside of our control. UB can be a seemingly harmless cognitive short-cut and one of the most effective assimilation strategies that often help individuals with the same cultural background to process information efficiently and relieve workload from our overworked brains.

"Nevertheless, the effortless and automatic bias infects even the well-intentioned and it functions as a mechanism that passes gender related biases on to later generations, especially when it is embedded into multimedia and audience is exposed to it over a prolonged period of time."